Search Engine Optimization

Search Engine Optimization (SEO)


SEO is both the science and the art of strategically crafting your digital presence in order rank highly for specific search terms. It is considered by many to be the most efficient form of marketing in history, and it’s no wonder why. When consumers use search engines like Google, they search specifically to resolve a need. The websites that rank at the top for popular, relevant search terms will earn the business of searching consumers.

How does SEO work?

You might be able to double your website traffic with various tactics, but if your new traffic is not in your target market, then all is for naught. SEO is a hyper-targeted form of marketing that involves ranking well for relevant search terms so that your target market will come to you via search engines. Search algorithms measure numerous variables which not only help determine a website’s relevance to a search query, but also measure a site’s ease of use and reliability. Thus, increasing site rank and increasing customer satisfaction go hand-in-hand. Understanding all the facets of satisfying digital consumers can quickly befuddle one with how vast the Internet is. That is why more and more businesses are turning to SEO companies to guide the formation of their Internet presence. Conducting SEO for your website may be just what your business needs to gain visibility and satisfy more digital consumers.

SEO embodies a range of topics such as keywords, website architecture, and a local or national strategy, all of which tie back to the company goal. Read more below about local and national SEO in order to find what suits your needs.

Local SEO

National SEO

Local SEO differentiates from national SEO in its extreme focus towards enhancing your digital presence for a specific geographic area. To further understand how Search Engine Optimist approaches local SEO, visit our Local SEO page. With nearly two billion local searches conducted each month, it is increasingly important for small and medium-sized businesses that depend on local traffic to engage in local SEO. To begin optimizing your local web presence, click the button below! National SEO differentiates from local SEO in its wide focus on your country and global searches. Many e-commerce websites conduct national SEO because their business is less geographically bound than companies that depend on local foot traffic to thrive. To further understand how Search Engine Optimist approaches national SEO, visit our National SEO page. In our increasingly connected world, it is important to increase brand reach to keep up with competitors.