Renton Businesses – Grow Your Sales
Renton is one of Washington State’s most dynamic cities, with major national companies such as Boeing, Paccar and dot-coms such as Avenue A and Wizards of the Coast setting up shop. Renton’s business climate is very supportive of local companies and the Puget Sound region is a nexus of industry groups helping businesses succeed in the 21st century. A key part of any modern firm is their marketing strategy, and an increasing amount of focus is being paid to Internet Marketing, with opportunities in SEO (Search Engine Optimization), social media and PPC (Pay-Per-Click) beginning to dominate traditional forms of advertising. But what does this situation have to do with you, and your company?
Internet Marketing Strategy
In a perfect world, all of your potential customers would already have heard of your business, but if you are like most businesses, you struggle with gaining more visibility in your market. In order to spread awareness, you need to market your business—this is no doubt obvious—however, marketing today is vastly different than it was just a few years ago. The age of information is fast upon us, and with it has come a new era of marketing strategies. With so many different marketing options available today, what’s the best way to allocate your marketing efforts?
Let’s be honest: Print ads are “so ’90s”. While sometimes effective, they are extraordinarily expensive and hard to quantify the effectiveness of. The same can be said for radio and television ads. TV ads are going out the window with the ability to record television and skip advertisements. But traditional advertising is not the only option – there’s this thing called the World Wide Web—also known as the Internet—and on it resides nearly all the information of the 21st century, and an ever-increasing percentage of your potential customers. Search engines like Google sort through this information with hopes of providing you with the most relevant information, and that is why today 90% of consumers find local businesses via search engines and not through paid advertising.
By now you likely know where this is going. In our modern era, if you want your business to be found, you need to be on the first page of the search results. SEO is both the science and the art of strategically crafting your digital presence in order to rank highly in search engines. Having a pretty website just isn’t enough (although it certainly helps). SEO embodies a range of topics such as keywords, website architecture, and a local strategy to tie a company’s Internet strategy into the entire marketing plan. Where do you start? We’re glad you asked!
Your Renton SEO Company Solution
This is where we come in: Search Engine Optimist is a Renton SEO company specializing in ROI-focused SEO for small and medium-sized businesses. We will custom tailor a campaign for your business to increase traffic to your website and increase your sales. Click here for a comprehensive website evaluation, which will examine the current state of your web presence. Once we understand all aspects of your competitive position on the Internet and can compare your current results to those of your competitors, we will come up with a Renton SEO service plan that will allow you to make intelligent decisions and best spend your limited marketing budget.
Don’t hesitate to contact us.
Search Engine Optimist – Renton SEO Company