By now, you may be familiar with how SEO can help your company reach new heights (If not, check out our SEO information page), and you’re curious if National SEO is right for your business. This page outlines who needs National SEO, why they need it, and how we at Search Engine Optimist get it done.
How do National and Local SEO differ?
National SEO and Local SEO are very similar in approach; however, National SEO focuses less on ranking for specific geographic areas and more on ranking for broad keywords. Also, National SEO is much more competitive, as the number of companies is much greater at the national and global level, especially with broad keywords. Due to the increased effort that National SEO requires, it costs more than Local SEO; however, the ability to extend your reach across the world can greatly expand your customer base, thus, resulting in a hefty positive ROI.
Do you need National SEO?
The Internet combined with faster transportation & other tech innovations brings the world closer and closer every day. Even small-to-medium-sized businesses now have the ability to operate across entire countries or even the entire globe. E-commerce businesses have especially thrived in our increasingly tech-driven world. If you own an e-commerce business that would like to expand its customer base, then perhaps you need National SEO. With approximately 93% of online experiences beginning with a search engine, it is very important for companies who depend on online sales to rank highly for relevant keywords.
Why do you need National SEO?
The Internet has revolutionized the competitive landscape for modern businesses and how they gain visibility above competitors. Traditional advertising (i.e. paper ads, radio ads, TV ads, etc.) is losing effectiveness over time, and visibility is now largely determined by who has the most optimized website for a search query. SEO is a long-term investment that differentiates a company from its competitors. In today’s tech-driven society, it is crucial for companies to focus on their online presence in order to attract consumers.
How does National SEO work?
In addition to optimizing the various facets of your website, link building plays a significant role in how reputable your site is perceived. Building a strong set of healthy backlinks will tell search engines that your site is trusted and authoritative in its field. We also help businesses track their sales back to the source, so that they can properly allocate their marketing efforts towards those sources of revenue.
Phase 1: Laying the Foundation
After we gather information about your business, we conduct a SWOT Analysis for your company to determine the Strengths, Weaknesses, Opportunities, and Threats for your local online presence—both on your website and off. You will then receive a report which compares your website’s keyword rankings, traffic, and architectural issues to those of your competitors.
Phase 2: Implementation
Once the overall marketing strategy has been determined, we focus on optimizing your website’s content, architecture, and inbound links. A comprehensive list of keywords will be created and rank-checked for each of the local areas that you serve.
Phase 3: Ongoing Optimization and Metrics
Google keeps an eye out for fresh content on websites, so when left untended, a website’s rankings naturally depreciate over time. SEO is a constant battle to maintain your competitive position online, thus, after our initial optimization phases, we will begin a long-term, industry-specific link building campaign that will yield powerful, lasting results.
Throughout the entire process, we regularly monitor your website’s key metrics in order to maintain a clear perspective, and then we send you a detailed report.
Every company has a unique competitive position on the Internet that requires custom-handling to optimize, and competition for keywords varies drastically from industry-to-industry, as well. Thus, pricing differs for each client. Pricing depends on:
Whether the campaign is national or international
Whether we provide PPC services
Whether conversion consulting is provided
The competitiveness of the keyword market
And much more that is discussed with your individual business
Search Engine Optimist will always provide fair prices for the custom services provided.