How To

How to Use pinterest to increase online traffic: The popularity of this new social network, Pinterest, continues to grow and so far its users have outnumbered those using Google + and LinkedIn. Even though Pinterest is still experiencing increased usage, many are still unfamiliar with what Pinterest is and what purpose it serves. Many Pinterest users rely on this site for their enjoyment, but this social networking site definitely has more to offer. It can help maximize marketing value for businesses and increase traffic to their websites in order to achieve higher sales. Here are a few ways to get started when utilizing Pinterest for your business.

 

 

 

How to get better rankings using your Google Places page: There are a number of steps to take ranging from the basics such as filling a form with business details such as business name and contacts to the more fundamental and crucially important stuff like picking categories. A simple, clear cut process on selecting the right and most beneficial categories is outlined in this article. Other important tid bits cannot be overlooked, These include a brief, interesting description sprinkled with just a few keywords, relevant, quality and scaled pictures, and the additional details section where a few more keywords can be added. It is important to fill in all the sections, without exception.

 

 

 

How to rank higher on Yelp: So you own a business and have a Yelp page. You see your competitor outranking you on Yelp for a keyword, but their business has fewer reviews, a lower overall rating, and/or has been established for a shorter duration. Why do they rank higher than you? Here are several ways on how you can take control and rank higher than them on Yelp. Claim your profile: Yelp wants to know that you want to appear higher on their lists. Help them out by claiming your profile, adding pictures, and business details such as location, hours, and contact info. In addition, Yelpers love seeing owners maintain their business image. It lets them know they care about receiving more customers.

How to avoid search engine over-optimization: News about over-SEO penalty is all over the Internet. If you have not yet heard of the new SEO rules, you should get familiar soon to avoid Google’s “over-optimization” penalty. In order to understand what Google sees as over-SEO, we must look at specific SEO techniques that are widely used today. While most SEO techniques follow the Google guidelines, keyword stuffing and low quality content with many irrelevant on-site links are easily spotted as over-optimization strategies. Using redundant keywords as anchor text is one of the over-SEO techniques that makes Google downgrade your website ranking on search results. It works in the same way for the content writing, title tags and META description. It is not a good idea to repeat the keywords over and over again on a particular web page when the content is not relevant or useful.

 

 

 

How to convert website traffic into customers: The use of the internet has dramatically increased over the years. More consumers are using the internet to search products and services before making their purchases. As a result, businesses are seeing more traffic to their websites. However website traffic does not equal customers. A crucial step in the process of converting visitors into customers is to allow easy contact of the business by potential leads. A website contact form is an essential component of any serious business website. Online contact forms on websites ask a visitor to fill out and submit information about how they may be contacted. Much like a “call to action,” the contact form goes a step further by asking the visitor for their contact information then and there. As a result, it puts the power in you, the business’ hands. Rather than risking the chance that the visitor will leave your website and never contact you, you now have the information to contact them.