The internet has become ubiquitous. Consumers use the internet to search products and services before making their purchases. Internet sales are increasing by more than 19% per year. As a result, businesses are seeing more traffic to their websites. However website traffic does not equal customers. A crucial step in the process of converting visitors into customers is to allow easy contact of the
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Marketing
How to Manage Your Company’s Online Reputation
In ever increasing numbers, consumers are turning to the web to research before making a purchase. There are more than a few business owners who may resent this new aspect of marketing they need to devote attention to, but it is no different than making sure that customer word of mouth is always golden. As a business or individual, your online reputation can make or break you and social
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Internet Marketing Strategies to Shake Up Your Business
The Internet has completely changed the way the world does business. You must ensure you’re using the web effectively to promote your products and services. Otherwise, your business will soon get left behind and your competitors will reign supreme.
It’s easy to get stuck in a rut when it comes to Internet marketing. You can’t rely on the same old schemes and expect to have long-term success.
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High Quality Scores Can Generate Substantial Savings To Your PPC Campaign
Quality Score (QS) is a dynamic rating assigned by Google to different components within a PPC campaign. The rating is on a scale from 1 to 10 (higher being better) and it is normally applied to keywords, ads, ad groups and even your entire campaign. Two of the most important components to which QS is applied are your PPC ads and your keywords.
According to Google, the quality score is
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Three Focus Areas That Can Radically Improve Your PPC Advertising Results
If you are running PPC advertising campaigns for your business, you are probably focused on conversions, Click-Through Rates (CTR) and Cost-Per-Click (CPC). These are great examples of Key Performance Indicators (KPI) for your e-commerce business, but beyond studying the numbers, do you have a working plan on how to improve them? Relatively simple changes in three key areas can generate measurable
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