There are many ways you can increase e-commerce sales in the next 90 days, but you may be wondering about some of the newest ways or which are most effective. Below we will take a look at five of the most innovative, yet simple, practices to increase online sales.
- Communicate Your Added Value To Customers
One important lesson that all retailers eventually learn is that they must communicate the extra value that they offer their customers over competitors. Value means so much more than getting a lot for your money. Value encompasses benefits, features and how convenient your products or services will make your potential customers’ lives for them. If you offer a quality product or service, you can also offer justification for setting a higher price-point. If your customer base believes that they are getting value for their money, their loyalty will not wane even if you must raise prices due to your own overhead costs.
By creating a strong marketing campaign and branding, and establishing what your business brings to the table that is unique, you can specifically reach out to the consumers that are most likely to patronize your business.
- Social Share Buttons
If your business is on the internet, then it only makes sense to take advantage of social media culture. Just think, statistics have shown that the average Facebook user between the ages of 18 and 24 has approximately 510 “friends.” When that same demographic was polled with regard to purchasing decisions, an overwhelming 65% said that they seriously consider information shared via social media.
To get on the social bandwagon, it’s as simple as opening a few free accounts on the most popular social websites, such as: Facebook, Twitter, Pinterest and Google+. These accounts are simple to maintain and you can send mass advertisements to all your “friends” or “followers” all at once. If you feel uncomfortable with the task, or you are too busy, there are many small PR companies that will take care of your social media accounts for a small fee. There are also platforms online where you can upload a lot of content that can be rolled out over timed intervals, so you do not have to be as personally active with your accounts.
- User Reviews
Millennials tend to rely heavily on user reviews that they find online. Therefore, it is probably a good idea to open up the proverbial floodgates and allow all users to evaluate your products and services, if not for anything else, for the free publicity. Though many small business owners fear that they may be trolled by a few impossible-to-please customers, the truth is that statistics have shown that approximately three quarters of all online reviews are usually positive in nature. That same study concluded that 82% of customers in all age ranges consider user-generated feedback as especially valuable, and this is proven by the 74% conversion rate in sales that are created by positive reviews.
- Creative Marketing
There are a few new programs that have been developed for online businesses that have enabled a more direct marketing approach to a business’s most loyal customers. The first is called “Receiptful,” and it is a platform that not only sends your customer a standard purchase summary, but also recommends similar or complementary products. It even offers discounts on future purchases to your most faithful of buyers.
Then there is “Remarkety.” Remarkety uses your existing customers’ purchase histories and browsing histories to automatically send them advertisements and coupons for your business. The cost is paid for many times over as it has been proven to have a conversion rate as high as 50%.
- Customers Who Bought This Also Bought That
E-commerce giant Amazon started this trend years ago, but it’s hard to believe that there isn’t a greater number of smaller businesses following the leader. Basically, you can now add widgets to your site that suggest other products to your buyer once he or she has purchased a compatible product. Usually, the prompt will pop up right as the customer is about to check out, which creates an instant upsell opportunity.
If you incorporate one or more of these ideas as we are now entering the prosperous, yet notorious, fourth quarter, you should see an increase in sales. If you don’t notice a dramatic change right away, change your game plan and try a different method. Remember, there is no one marketing idea that will fit all online businesses.
About the Author
Jessica Kane is a professional blogger who has worked in eCommerce for the last five years. In addition to her blogging for Search Engine Optimist, she also writes for Rakuten Super Logistics and recommends them for all your online order fulfillment needs.