There are many ways you can increase e-commerce sales in the next 90 days, but you may be wondering about some of the newest ways or which are most effective. Below we will take a look at five of the most innovative, yet simple, practices to increase online sales.
- Communicate Your Added Value To Customers
One important lesson that all retailers eventually learn is that they must communicate the extra value that they offer their customers over competitors. Value means so much more than getting a lot for your money. Value encompasses benefits, features and how convenient your products or services will make your potential customers’ lives for them. If you offer a quality product or service, you can also offer justification for setting a higher price-point. If your customer base believes that they are getting value for their money, their loyalty will not wane even if you must raise prices due to your own overhead costs.
By creating a strong marketing campaign and branding, and establishing what your business brings to the table that is unique, you can specifically reach out to the consumers that are most likely to patronize your business.
- Social Share Buttons
If your business is on the internet, then it only makes sense to take advantage of social media culture. Just think, statistics have shown that the average Facebook user between the ages of 18 and 24 has approximately 510 “friends.” When that same demographic was polled with regard to purchasing decisions, an overwhelming 65% said that they seriously consider information shared via social media.
To get on the social bandwagon, it’s as simple as opening a few free accounts on the most popular social websites, such as: Facebook, Twitter, Pinterest and Google+. These accounts are simple to maintain and you can send mass advertisements to all your “friends” or “followers” all at once. If you feel uncomfortable with the task, or you are too busy, there are many small PR companies that will take care of your social media accounts for a small fee. There are also platforms online where you can upload a lot of content that can be rolled out over timed intervals, so you do not have to be as personally active with your accounts.
- User Reviews
Posted on April 6, 2015
The internet has become ubiquitous. Consumers use the internet to search products and services before making their purchases. Internet sales are increasing by more than 19% per year. As a result, businesses are seeing more traffic to their websites. However website traffic does not equal customers. A crucial step in the process of converting visitors into customers is to allow easy contact of the business by potential leads. A website contact form is an essential component of any serious business website. Read more
As part of Search Engine Optimist’s ongoing Marketing Mavens interview series, we had the good fortune to sit down with Melissa Jurcan, Director of Marketing and Communications for SEAFAIR.
Melissa specializes in branding, marketing, publicity and production in the sports, events, hospitality, tourism and non- profit sectors.
For almost 15 years she has been a part of several major events, including Super Bowl XLII, 2001 MLB All Star Game, Tostitos Fiesta Bowl and BCS National Championship Game, international soccer and more. Additionally, Melissa has worked several high-profile concerts, trade/consumer shows, corporate, non-profit fundraisers and special occasions.
Melissa has created and/or consulted on branding and publicity campaigns for various companies, including: Seafair (Seattle’s Summer Celebration), the University of Phoenix Stadium & Qwest Field & Event Center (NFL/Multipurpose event venues of which she was part of the opening team), Global Spectrum (one of the nation’s leading facility management firms), Tacoma Rainiers (AAA Seattle Mariners), Village Theatre, and several Seattle-area restaurant/event venues, amongst others.
As of May 2013, mobile search has finally eclipsed desktop search and shows no signs of slowing as mobile devices continue to out-pace desktop and laptop sales. The explosion of app popularity over the last few years has culminated to a fairly balanced rivalry between Apple iTunes (having surpassing 50 billion downloads) and Google Play (reaching 48 billion downloads since May). In light of this trend, it makes perfect sense for an SEO to stretch their horizons to include ASO in their tool kit.