- How Small Businesses Get Found on Google

5 Ways to Increase Your E-commerce Sales This Fourth Quarter


There are many ways you can increase e-commerce sales in the next 90 days, but you may be wondering about some of the newest ways or which are most effective. Below we will take a look at five of the most innovative, yet simple, practices to increase online sales. Communicate Your Added Value To Customers One important lesson that all retailers eventually Read more

Free Project Management Tools for Google Apps


The Internet is full of PM (Project Management) tools to help you manage your time and tasks. Here we focus on the top free contenders that integrate with Google Apps, the commonly-used SME email solution.  Not only can you download them for free but because they run on top of Google Apps, they also integrate with Gmail and Google Read more

How to Convert Website Traffic into Customers


The internet has become ubiquitous. Consumers use the internet to search products and services before making their purchases. Internet sales are increasing by more than 19% per year. As a result, businesses are seeing more traffic to their websites. However website traffic does not equal customers. A crucial step in the process of converting visitors into customers is to Read more

5 Ways to Increase Your E-commerce Sales This Fourth Quarter

Posted on by Jessica Kane Leave a comment

ecommerce

There are many ways you can increase e-commerce sales in the next 90 days, but you may be wondering about some of the newest ways or which are most effective. Below we will take a look at five of the most innovative, yet simple, practices to increase online sales.

  1. Communicate Your Added Value To Customers

One important lesson that all retailers eventually learn is that they must communicate the extra value that they offer their customers over competitors. Value means so much more than getting a lot for your money. Value encompasses benefits, features and how convenient your products or services will make your potential customers’ lives for them. If you offer a quality product or service, you can also offer justification for setting a higher price-point. If your customer base believes that they are getting value for their money, their loyalty will not wane even if you must raise prices due to your own overhead costs.

By creating a strong marketing campaign and branding, and establishing what your business brings to the table that is unique, you can specifically reach out to the consumers that are most likely to patronize your business.

  1. Social Share Buttons

If your business is on the internet, then it only makes sense to take advantage of social media culture. Just think, statistics have shown that the average Facebook user between the ages of 18 and 24 has approximately 510 “friends.” When that same demographic was polled with regard to purchasing decisions, an overwhelming 65% said that they seriously consider information shared via social media.

To get on the social bandwagon, it’s as simple as opening a few free accounts on the most popular social websites, such as: Facebook, Twitter, Pinterest and Google+. These accounts are simple to maintain and you can send mass advertisements to all your “friends” or “followers” all at once. If you feel uncomfortable with the task, or you are too busy, there are many small PR companies that will take care of your social media accounts for a small fee. There are also platforms online where you can upload a lot of content that can be rolled out over timed intervals, so you do not have to be as personally active with your accounts.

  1. User Reviews

Read more


Free Project Management Tools for Google Apps

Posted on by Cindy Bruner Leave a comment

The Internet is full of PM (Project Management) tools to help you manage your time and tasks. Here we focus on the top free contenders that integrate with Google Apps, the commonly-used SME email solution.  Not only can you download them for free but because they run on top of Google Apps, they also integrate with Gmail and Google Docs so you can login with your Google account, create tasks through Gmail, and share tasks with your Google contacts. Also known as ‘Social Intranets’ they resemble social media networks that have real-time notifications, activity feeds that track progress and eliminate the need for redundant emails.  Most provide real-time collaboration, smart email integration and the ability to prioritize and communicate tasks and priorities. These Apps are designed for small to large businesses but could also be useful on an individual basis.  Conveniently, most tools are also optimized to work on mobile devices or have an associated app to do so.

Google Sheet Templates

If you want PM tools without the software, let’s begin by looking at some basic Google templates that will help you organize tasks and timelines.

Read more


How to Convert Website Traffic into Customers

Posted on by Joanne Leave a comment

The internet has become ubiquitous. Consumers use the internet to search products and services before making their purchases. Internet sales are increasing by more than 19% per year. As a result, businesses are seeing more traffic to their websites. However website traffic does not equal customers. A crucial step in the process of converting visitors into customers is to allow easy contact of the business by potential leads. A website contact form is an essential component of any serious business website. Read more


Grab the Popcorn and Watch the Top Ten Social Media Movies

Posted on by Cindy Bruner Leave a comment

Social media’s exploding popularity has made it an integral part of our culture which is now reflected in films.  Here are the top ten films that highlight Hollywood’s treatment of social media.  Happy movie viewing!

  1. The Social Network
    The Social Network is arguably the most modern film of our generation. Starring Jesse Eisenberg as Mark Zuckerberg, the 2010 film may not exactly be a 100 percent accurate depiction of Facebook’s founding, but it does perfectly use Zuckerberg’s life as a metaphor about communication and alienation in the modern age.

The social network_19-25-37
Read more


Marketing Mavens – Melissa Jurcan – Director of Marketing and Communications for SEAFAIR

Posted on by Joanne Leave a comment

Melissa-Jurcan-Photo

As part of Search Engine Optimist’s ongoing Marketing Mavens interview series, we had the good fortune to sit down with Melissa Jurcan, Director of Marketing and Communications for SEAFAIR.

Melissa specializes in branding, marketing, publicity and production in the sports, events, hospitality, tourism and non- profit sectors.

For almost 15 years she has been a part of several major events, including Super Bowl XLII, 2001 MLB All Star Game, Tostitos Fiesta Bowl and BCS National Championship Game, international soccer and more. Additionally, Melissa has worked several high-profile concerts, trade/consumer shows, corporate, non-profit fundraisers and special occasions.

Melissa has created and/or consulted on branding and publicity campaigns for various companies, including: Seafair (Seattle’s Summer Celebration), the University of Phoenix Stadium & Qwest Field & Event Center (NFL/Multipurpose event venues of which she was part of the opening team), Global Spectrum (one of the nation’s leading facility management firms), Tacoma Rainiers (AAA Seattle Mariners), Village Theatre, and several Seattle-area restaurant/event venues, amongst others.

Read more


eMarketing for Independent Film Making

Posted on by Tahira Naqvi Leave a comment

 

2015-03-02_10-24-31
Ever wondered how important e-Marketing is to the independent film industry?
Consider this. The film industry is reluctant to take risks on financing unique films without big name directors and actors to provide credibility for their projects. As a result, independent and niche films are typically lower budget and less profitable than blockbuster films even though their stories and characters are often more compelling. Typically, these films are not marketed well and never reach a large, global audience. Marketing is an investment but independent films usually have small budgets to promote and release an original film with no pre-existing fan base. So, how in the world does all of this relate to e-marketing? It’s simple. By utilizing the unlimited resources of the Internet, and the speed at which messages, ideas, and opinions can travel, independent films can quickly gain recognition and awareness on a grand scale with a smaller marketing budget.

Read more


Expanding Your Services to Include App Store Optimization: Why SEO’s shouldn’t shy away from ASO

Posted on by Zak Schneider Leave a comment


As of May 2013, mobile search has finally eclipsed desktop search and shows no signs of slowing as mobile devices continue to out-pace desktop and laptop sales. The explosion of app popularity over the last few years has culminated to a fairly balanced rivalry between Apple iTunes (having surpassing 50 billion downloads) and Google Play (reaching 48 billion downloads since May). In light of this trend, it makes perfect sense for an SEO to stretch their horizons to include ASO in their tool kit.

Read more


How to Manage Your Company’s Online Reputation

Posted on by Zak Schneider Leave a comment

 

In ever increasing numbers, consumers are turning  to the web to research before making a purchase. There are more than a few business owners who may resent this newGreat reviews aspect of marketing they need to devote attention to, but it is no different than making sure that customer word of mouth is always golden. As a business or individual, your online reputation can make or break you and social media is an incredible resource that now allows business owners the ability to know exactly what customers think. For instance, when a waiter asks a customer how the food was, the vast majority of the population does not enjoy creating conflict and would rather continue eating an unsatisfactory meal than switch gears to make waves.

Read more


3 Most Important Blogging Best Practices

Posted on by Tahira Naqvi Leave a comment

Although blogging started out as way to post online diaries and express personal opinion, it has evolved into a respected professional practice that perfectly encapsulates the up-to-date and concise nature of relating information on the web. It is such a pervasive online topic that we can find experts outlining dozens of blogging best practices, but here we will take a look at the three most important of these practices:

Read more


5 Tips to Take Advantage of Google+

Posted on by Carl Leave a comment

5 Tips to Take Advantage of Google+ in Your Search Engine Optimization Campaign

 

If you have put a Google+ button on your site but are still not sure why you should do so or how to optimize it, you should know that by properly optimizing your Google+ account, you can greatly improve your search rankings. Google built Google Plus in an attempt to compete with other social network platforms. Do you also know that Google+ could help you increase your ranking if you know how to use its power?google plus

Here are 5 tips to help you take advantage of Google+ in your Search Engine Optimization campaign.

Read more