About Us

Search Engine Optimist Team

Search Engine Optimist is an internet marketing agency focused on creating online visibility and the resulting increased sales for small and medium-sized firms. These businesses want to move beyond traditional advertising and realize that future sales will be heavily dependent upon harnessing the power of the internet, especially search engines. We have experience working with dozens of local firms, national market research companies, international businesses and charitable non-profits. Two of our core goals are to dispel common myths associated with the field and to make internet marketing accessible to every business and non-profit, regardless of their budget. Search Engine Optimist is proud to be a founder & sponsor of the Seattle SEO Network, the pre-eminent industry trade group in Washington State.


Meet the Search Engine Optimist Team


Carl Larson
SEO Team Lead
Carl is the general manager and SEO Team Lead for Search Engine Optimist. Realizing that Yellow Page advertisements are losing relevance and being replaced by online advertising, he created the company to serve the need for small and medium-sized businesses to be able to share the burden of their online marketing with a results-oriented, low-overhead firm.

Carl speaks regularly at SEO industry events as well as Chamber of Commerce and University seminars. Contact us for details of upcoming events or to schedule a short talk.

Zachary Schneider
SEO Project Manager
Zachary “Zak” Schneider handles locally-targeted SEO campaigns aimed at effective, speedy results for local listings such as Google Maps and Yelp. He is also an accomplished and bi-lingual writer and handles Search Engine Optimist’s international campaigns, advanced keyword research and manages the Search Engine Optimist blog. With in-depth knowledge of both the office and trades environments, he is an evangelist for the role that internet marketing can play in vastly improving businesses’ ROI for every marketing dollar.
Dung Tran
Search Engine Marketing Specialist
Dung (pronounced “young”) develops and administers PPC campaigns for Search Engine Optimist clients. He is passionate about R&D and is always searching for methods to increase the effectiveness of his clients’ Internet marketing. Dung’s expertise includes competitive research, keyword research, copy-writing, website optimization, and PPC. He is certified in both Google Adwords and Microsoft Bing Ads. Dung loves travel, film photography, to bike, and taught English in Nepal. Ask him about deals on the Pashmina wool scarves he imported!
Tahira Naqvi
Digital Marketing Specialist
Tahira loves all things digital and as a member of the team, focuses on developing and implementing effective digital advertising strategies. She creates and manages Google AdWords and Bing Ads campaigns for B2C and B2B companies, develops monthly client reporting, and utilizes cutting-edge PPC optimization techniques to drive client ROI. She holds a B.A. in Marketing from the University of Washington and loves to cook spicy South Asian food.
Rich Xu
SEO Technician
As an SEO Technician at Search Engine Optimist, I enjoy helping small to medium sized business owners and professionals improve their sales and business performance using the power of Internet Marketing.